The Key To Marketing Yourself As The Ideal DevOps Engineer

Though skill shortages remain high in the DevOps landscape, the market for candidates is still extremely competitive. In 2024, it can take an average of 3-6 months to get a job offer, and there’s no guarantee you’ll want to dive into the first opportunity that appears.

To improve your chances of getting job offers for valuable roles faster, you need to know how to market yourself to prospective employers and recruiters who are involved in the process.

Here is the thing to remember.

As effective marketing can convince consumers to invest in a product or service, the right strategy can help employers see you as the ideal candidate.

From working with a recruitment company to developing a strong personal brand, this guide will show you how to create the ultimate ‘marketing strategy’ and achieve your DevOps career goals.

Partnering with Recruiters: The Value of Specialist Support

The right tech recruitment team is an extremely valuable tool in your goal of getting the ideal next role. Reputable companies with experience placing candidates in your field will help you access a wider range of relevant job opportunities.

What’s more, they can help position you effectively in front of potential employers, allowing you to write the ideal CV and master the interview process.

When working with recruiters, make sure you:

• Set clear objectives: Define your priorities for a new role. Are you more interested in positions with excellent work/life balance and flexibility, or are you looking for opportunities to develop new skills or join a company with a diverse culture?
• Build relationships: Connect with your recruiter and help them understand everything there is to know about you. Highlight your strengths and weaknesses, skills, experiences, and career goals so they can offer a tailored level of service.
• Collaborate strategically: Pay attention to the suggestions and guidance your recruiters give. Ask them for advice on preparing for interviews or creating a stronger online presence.

Developing Your Personal Brand

Your brand helps differentiate you from the other DevOps candidates in your field. It’s how you highlight your strengths and value as an employee and capture the attention of employers. 70% of hiring managers say a strong personal brand is as important as an excellent CV.

Creating a personal brand starts with a self-assessment.

Conduct a “SWOT” analysis, identifying your strengths and where you need to improve. Look at the threats posed by other candidates in you’re the DevOps industry (such as having more experience) and the opportunities you can explore to improve your appeal (such as investing in additional learning).

Once you have a clear view then:

Identify your unique value proposition:

Determine what makes you the ideal candidate for the roles you’re applying for. Have you had unique experiences in the industry? Do you have skills other candidates don’t have, or do you have an excellent work ethic?

Craft your story:

Develop a compelling narrative or “personal branding statement” that communicates your professional journey. Highlight accomplishments, aspirations, and key experiences that you’ve had to demonstrate your value.

Preserve consistency:

Ensure your brand identity is consistent across all platforms, from your CV, to your LinkedIn profile, other social media accounts, and professional website or portfolio. Use consistent messaging, imagery, and language.

Conducting Research: Know the Skills Employers Want Right Now

A big part of effective marketing is knowing your target audience. You need to understand what DevOps employers are looking for so you know what to highlight in your CV and online profiles. Start by examining job postings listed by the types of companies you want to work for, paying close attention to the skills and attributes they value.

Next, consider the current trends in the DevOps hiring market and the transferrable skills countless employers are searching for. In 2024, for instance, there’s a growing demand for:

Digital literacy and technological proficiency:

The world is becoming more technologically advanced with new software, AI solutions and hardware. However, only 1 in 10 workers possess the digital skills they need to thrive in new roles. Demonstrating a high level of digital literacy can give you an excellent advantage.

Adaptability and flexibility:

In a complex economic landscape, employers want professionals who are resilient, adaptable, and able to pivot to rapid changes in market dynamics. Show employers how you’ve overcome and adapted to previous challenges, and demonstrate a commitment to continuous learning and improvement.

Emotional intelligence:

Though technical skills are crucial in many tech roles, soft skills, like emotional intelligence and resilience, are becoming more important. Demonstrating a high self-awareness, empathy, and the ability to communicate and collaborate with others will boost your chances of success in the current market.

Optimising Your CV

Once you’ve conducted the right research, it’s time to optimise your CV and the cover letter you send to potential employers. Crucially, every CV and cover letter you send should be tailored to the specific employer and role you’re applying for.

According to data from Glassdoor, 63% of recruiters say they prioritise CVs personalised for the role. Before applying for anything, research the company you want to work for. Look carefully at the job description and the employer’s highlighted skills and attributes.

Try to match their language and focus on demonstrating the key skills that showcase your capacity to excel in the role. Additionally, make sure you:

Quantify your achievements:

Provide concrete examples of your success in similar roles. Use numbers, metrics, percentages, and statistics to validate your impact.

Format carefully:

Keep your CV clear, visually appealing, and concise. Make sure it will be accepted by any company using ATS software.

Add a personal touch:

Implement a personal touch to your cover letter. Consider referencing shared values based on your knowledge about the company and their ambitions or goals.

Enhancing Your Online Presence

While your CV and cover letter are still crucial in 2024, many recruiters and hiring managers are turning to the web for deeper insights into candidates. Approximately 72% of recruiters look at LinkedIn, the professional social media platform when hiring new talent.

With this in mind, complete and optimise your LinkedIn profile. Ensure a clear summary of your achievements, insights into your experience, education, and skills, and numerous endorsements from previous employers and colleagues. Use keywords relevant to DevOps to improve visibility online. You should also:

Share engaging content:

Sharing insightful articles, industry news, professional updates, and thought leadership content could demonstrate your expertise and help you engage in your network. Remember to participate in professional networks and groups to expand your reach and connect with potential employers.

Network consistently:

Actively connect with professionals and peers in you’re the space, such as recruiters, and alumni. Personalise your connection requests with a message tailored to each person. Consider attending virtual events through LinkedIn to expand your network further.

Align other online assets:

Ensure you’re making the most of your other online assets, such as your portfolio, professional website, and additional social media channels, to present a consistently strong view of your value as an employee.

Demonstrating continuous learning by adding new skills to your LinkedIn profile regularly and completing LinkedIn courses for certifications can also make you more appealing to employers.

Market Yourself as the Ultimate DevOps Candidate

For the best chance of getting the right role in today’s competitive DevOps landscape, you must do more than respond to job postings. Learning how to market yourself as the ultimate candidate with the right CV, personal brand, and online presence is crucial to success.

Working with a tech recruiter and ensuring you focus on developing your skills in the key areas crucial to today’s employers will give you a significant edge in the job market.

Give yourself the best chance of career success, and hone your marketing skills.

Opus Resourcing recruits world-class SaaS, technology, commercial and executive talent for companies ranging from seed-stage start-ups to Fortune 500 companies within the UK, Europe, and the US.

For more information get in touch with us at, 01580 857179 or send us an email here.

How to Plan for Your Next Career Move for DevOps Engineers

Career moves are more common than you might think. A quick search on Google shows that the average DevOps Engineer changes roles every 2-3 years.

Sometimes, you’ll make a career move to take advantage of better opportunities or a more progressive company culture. Other times, your career moves will be strategic and move you toward your long-term professional goals.

Proper planning is the key to success when making career moves.

While planning for a career move might sound daunting, there are ways to make the process easier.

Here’s a step-by-step guide you can use.

Step 1: Self-Assessment and Goal Setting

The first step in planning a career move is knowing yourself, your priorities, and what you want to achieve in your tech career. Before you make any decisions, take the time to conduct a thorough self-assessment, looking at your:

• Strengths: The skills, knowledge, professional qualifications, and abilities contributing to your career success.
• Development Areas: You may need to overcome knowledge gaps and issues to thrive in a new role or become more effective in your current position.
• Values: What do you prioritise as a tech employee, such as flexibility or a focus on diversity, equity, and inclusion in the workplace?
• Interests: What do you enjoy about your current role, and what particular interests do you want to pursue in your career?

Having completed your self-assessment, you can begin to set SMART (specific, measurable, achievable, relevant, and time-bound goals) for your career. Think about what you need to accomplish in the short term, such as acquiring new skills, and what you want to aim for in the long term, such as moving into an executive-level position.

Step 2: Industry Trends and Future Outlook

With your goals in mind, you can begin exploring opportunities in the DevOps tech landscape. Paying attention to the trends in your market makes sense for a few reasons.

First, it allows you to explore potential roles and opportunities you might not know about or have previously considered. Technological advancements and evolving market demands in many industries create new and exciting positions that may align with your skills.

Secondly, evaluating the market can give you an insight into what potential employers are looking for in your sector. For instance, in various industries, there’s an increasing demand for professionals with technical skills to address the growing “digital skills gap“.

You can stay up-to-date with current trends by reading industry journals and joining forums or professional associations.

Step 3: Skill Development and Continuous Learning

For many tech professionals, a career move won’t just be an opportunity to move into a new business or earn a higher wage. It’s also about the possibility of taking on new responsibilities and positions that push you towards your long-term career goals.

To boost your chances of successfully applying for a new role and attracting the attention of employers, you may need to consider building your skillset and looking for new ways to demonstrate your value with courses and certifications. Critically, on-the-job opportunities to demonstrate and apply the enhanced skills that can give you a competitive edge.

Identify your current skill gaps, look at the “development areas” you noticed during your self-assessment, and then look for ways to improve.

Remember, once you’ve bridged your skill gaps, it’s worth investing in continuous education and improvement. Constant learning will pave the way for new opportunities and ensure you remain competitive in the tech field.

Step 4: Networking and Professional Relationships

Networking is one of the most important things all professionals should be investing in throughout their careers. Networking can be extremely valuable for career planning, helping you discover new industry trends and learn from innovative peers.

The right networking strategy will also help you build a broad support circle of mentors, industry contacts, and peers who can give you an edge when applying for new positions. In today’s world, there are countless ways to explore networking, from participating in professional organisation events to joining groups on LinkedIn.

Focus on building connections with people in your industry who can help you understand your industry and make progress towards your goals. Mentors can assist you in finding and applying for roles you might not be able to discover on your own.

Step 5: Gaining Experience and Building a Portfolio

Often, before you can take the next crucial step towards your career goals, you’ll need to gain experience. Many employers today, value a candidate’s experience as much or more than their educational accomplishments.

In some cases, you may be able to gain more experience in your existing tech role. You could take on additional projects and responsibilities or shadow other team members. Alternatively, you may look for external ways to build experience, from participating in internships to volunteer work.

Strategically select opportunities that align with your career goals, help you fill your experience gaps, and develop a portfolio outlining your experiences.

Your portfolio can help showcase your achievements to potential employers alongside your CV or social media profiles.

Step 6: Personal Branding and Online Presence

Finally, a strong personal brand is essential whether you’re planning on moving to a new company or hoping for a promotion from your current tech employer. Your brand is a culmination of all the various assets and resources you use to showcase your value to potential employers and clients.

This includes your portfolio, CV, the cover letters you use in job applications, and even your social media presence.

Assess your online presence if you haven’t worked on your brand before. Ask yourself what employers will see when they search for you on LinkedIn or type your name into Google.

Think about how you can enhance your LinkedIn profile with evidence of your experience, or consider building a website to showcase your skills. It’s also worth updating your CV with the help of a professional recruitment team in the tech space.

A recruitment team can give you insights into what employers are looking for and how you can enhance and improve your personal brand.

How to Plan Your Next Career Move for DevOps Engineers the Right Way

While career moves are common in any industry, it’s easy to make the wrong decisions for your professional life without the right approach to planning. Taking a proactive approach and developing a strategy for success with the above steps is crucial.

Every time you choose to take another step in your career, use this guide as a reference to ensure you’re setting the right goals and taking valuable steps towards unlocking new opportunities in DevOps engineering. Remember, a dedicated recruitment agency can also provide additional help and guidance specific to your career needs.

If you’re looking for help with your recruitment strategy, get in touch by calling James Shenton Managing Partner for Technology on 01580 857179 or send us an email here.

Opus Resourcing recruits world-class SaaS, technology, commercial and executive talent for companies ranging from seed-stage start-ups to Fortune 500 companies within the UK, Europe, and the US.

Book a call with James Shenton

Earn your Raise: 5 Steps for Negotiating a Pay Rise as a DevOps Engineer

Knowing how to ask for a pay rise can be crucial for any tech employee.

After years spent proving your value to your employer, you might find that you’re no longer being compensated properly for the talent and skills you deliver. Negotiating a pay raise ensures you can continue to thrive in your role and achieve your financial goals.

As a DevOps Engineer, it’s within your rights to advocate for fair compensation that aligns with your skills, contributions, and experience. However, requesting extra money from your manager can be challenging.

Here, we’ll cover the steps you need to take to improve your chances of successfully getting the salary and remuneration you deserve.

Step 1: Research and Understand Your Market Value

Currently, around half of all workers feel as though they’re underpaid. However, many people don’t know how much they should earn. Before you start asking your employer for a specific salary level, you should be able to explain why you chose that figure.

Research your industry, and learn as much as possible about the average salaries offered to people in your niche with the same skills and experience. Benchmarking your salary against other professionals in your field will help you choose a reasonable number to request.

It’s also worth considering the factors that could mean you’re worth more than the average employee. If you’ve accomplished many things in recent years or received industry recognition and awards, this could mean you deserve a higher income.

Collect as much data as you can about SaaS salary data, market trends, and your various accomplishments so that you can validate your request.

Step 2: Highlight Your Accomplishments and Contributions

Effectively negotiating a pay raise means knowing how to make a case and “sell yourself” as a valuable DevOps Engineer. Your manager needs to understand how your value as a staff member should influence your remuneration.

Throughout your time with any business, it’s worth ensuring you constantly record and document your achievements with measurable results, statistics, and evidence. This will make presenting your case to your boss easier when you want a promotion or raise.

Consider creating a presentation highlighting your major accomplishments in the last few years. Highlight tangible and intangible benefits of your work, such as increased revenue, customer satisfaction, or client retention.

It may also be worth collecting statements from colleagues who can support your claims and promote your value.

Step 3: Develop a Well-Structured Proposal

Negotiating a pay rise is about making a well-structured request rather than a demand. When approaching your boss, it’s worth taking a “sales” approach, drawing attention to the clear value you bring to your SaaS company and your reasons for requesting a raise.

Make sure you’re ready to outline exactly what kind of pay raise you’re looking for and why you’re asking for a specific number, with insights into market data. Highlight what you’ve done to earn the increased remuneration with case studies, presentations, and examples of your work.

For instance, if you’re requesting a raise because you believe you’ve helped the company to make more money in the last year, draw attention to financial figures. If you think you’re contributing well as a leader, express your accomplishments when leading projects and other teams with comments from your colleagues.

Establish a timeline for when you’d like your company to increase your salary, and ask what you can do to ensure they feel confident in their decision to give you a raise.

Step 4: Practice Effective Negotiation Techniques

Even with an excellent proposal, there’s always a chance your employer will say no to your request. This means you’ll need to leverage your negotiation techniques.

For instance, if your boss says they can’t afford to give you a raise right now, ask them when you can arrange to meet again once the budget has changed. See things from the company’s perspective and actively listen to your employer’s feedback.

When negotiating your raise:

• Know where you’re willing to compromise: It’s okay to compromise on your raise, but you should know what you’re ready to accept. If your boss refuses to compromise with you, you may need to consider a different role.
• Ask how you can earn the raise: Ask your employer what you can do to improve your chances of getting a raise in the short-term future. Create an action plan together, and arrange a follow-up meeting in a few months.
• Highlight the benefits to the business: Draw attention to how a raise will benefit you and the business. Explain how it will help you to be more productive by improving your financial and mental well-being. Show your employer how updating their remuneration strategy can help them to improve their employer branding.

Step 5: Explore Alternative Compensation and Benefits

Sometimes, there are valid reasons why an employer might not be able to accommodate a raise. The company you’re working with might not have enough money to facilitate a raise initially. However, they may still be willing to work with you to improve your overall satisfaction before they can increase your salary.

This may or may not be what you want to hear and could be a deal breaker; only you can decide.

If an increase to your salary isn’t an option, and you are willing to be flexible, ask whether you can access any other benefits or rewards as a valuable employee. You might be able to request additional holiday days, performance bonuses, or flexible working.

These benefits can all be valuable to your work-life balance and well-being. Plus, opportunities to work from home or access free training from your employer can save you money too.

Earn the Raise You Deserve

Earning a pay raise as a DevOps Engineer requires a strategic approach to effective communication and negotiation. Researching your market value, highlighting your accomplishments, and developing a well-structured proposal will help you make a compelling case for your manager.

At the same time, knowing how to negotiate, when to compromise, and whether to explore other benefits and compensation options can boost your chances of success.

If you still can’t get the raise you deserve, the next step may be to consider looking for an alternative role. A tech recruitment company can help you find the right job for your needs by looking at salary options, company culture, and benefits.

We hope you found our guide useful on how to Earn your Raise: 5 Steps for Negotiating a Pay Rise as a DevOps Engineer

If you’re looking for a pay rise or to change your role in the DevOps space, get in touch by calling us on 01580 857179 or send us an email here.

Opus Resourcing recruits world-class SaaS, technology, commercial and executive talent for companies ranging from seed-stage start-ups to Fortune 500 companies within the UK, Europe, and the US.

Book a Call with James Shenton